STEAMDB NEXUS

Steam app 3969150 · updated 12 Sep 2026, 21:41 UTC

Beauty Store Simulator

Run your own beauty store in Beauty Store Simulator! Manage a variety of cosmetics, fashion items, jewelry, and more. Design your store, keep customers happy, and build a successful beauty empire. Can you become the ultimate beauty mogul?

Beauty Store Simulator Steam header artwork
NovaraGamesPlayWay S.A.
34playing now
3424-hour peak
264all-time peak
36average, last 30 days

The last 30 days

+1.5Gain+4.22%% gain93Peak

720 hourly samples, with the daily peak drawn over them. Weekends are shaded.

025507510013 Aug18 Aug23 Aug28 Aug02 Sep07 Sep12 SepThursday 13 August 202637 peakFriday 14 August 202665 peakSaturday 15 August 202678 peakSunday 16 August 202693 peakMonday 17 August 202675 peakTuesday 18 August 202677 peakWednesday 19 August 202683 peakThursday 20 August 202666 peakFriday 21 August 202662 peakSaturday 22 August 202670 peakSunday 23 August 202668 peakMonday 24 August 202657 peakTuesday 25 August 202665 peakWednesday 26 August 202658 peakThursday 27 August 202657 peakFriday 28 August 202657 peakSaturday 29 August 202651 peakSunday 30 August 202657 peakMonday 31 August 202649 peakTuesday 01 September 202640 peakWednesday 02 September 202644 peakThursday 03 September 202640 peakFriday 04 September 202641 peakSaturday 05 September 202641 peakSunday 06 September 202649 peakMonday 07 September 202640 peakTuesday 08 September 202635 peakWednesday 09 September 202637 peakThursday 10 September 202640 peakFriday 11 September 202635 peakSaturday 12 September 202634 peak
Daily peakEvery hourly sample

All time

6 months, April 2026 to September 2026. The highest number of people in the game at once, each month, on a time axis -- a gap in the record stays a gap.

071143214285Apr 2026May 2026Jun 2026Jul 2026Aug 2026Sep 2026April 2026264 monthly peakMay 202697 monthly peakJune 202681 monthly peakJuly 202665 monthly peakAugust 202693 monthly peakSeptember 202649 monthly peak
Monthly peak

The last four months

Show:

The highest number of people in the game at once, each month. Four, because four is as far back as the source keeps anything finer than one figure a month.

0255075100July 2026August 2026September 2026October 2026July 202665 peak — daily detail belowAugust 202693 peak — hourly detail belowSeptember 202649 peak — hourly detail below
Monthly peakHas finer data

July 2026

31 days, each one the highest figure that day. The source keeps no hourly detail this far back. Weekends are shaded.

01835537001 Jul06 Jul11 Jul16 Jul21 Jul26 Jul31 JulWednesday 01 July 202654 peakThursday 02 July 202657 peakFriday 03 July 202642 peakSaturday 04 July 202648 peakSunday 05 July 202665 peakMonday 06 July 202655 peakTuesday 07 July 202658 peakWednesday 08 July 202660 peakThursday 09 July 202662 peakFriday 10 July 202652 peakSaturday 11 July 202663 peakSunday 12 July 202662 peakMonday 13 July 202648 peakTuesday 14 July 202650 peakWednesday 15 July 202661 peakThursday 16 July 202644 peakFriday 17 July 202650 peakSaturday 18 July 202650 peakSunday 19 July 202660 peakMonday 20 July 202647 peakTuesday 21 July 202641 peakWednesday 22 July 202647 peakThursday 23 July 202641 peakFriday 24 July 202633 peakSaturday 25 July 202635 peakSunday 26 July 202641 peakMonday 27 July 202638 peakTuesday 28 July 202633 peakWednesday 29 July 202635 peakThursday 30 July 202633 peakFriday 31 July 202629 peak

August 2026

31 days as the curve, each the highest figure that day. Behind it, 435 hourly samples from 13 Aug, which is as far back as the source keeps every hour. Weekends are shaded.

025507510001 Aug06 Aug11 Aug16 Aug21 Aug26 Aug31 AugSaturday 01 August 202640 peakSunday 02 August 202634 peakMonday 03 August 202634 peakTuesday 04 August 202632 peakWednesday 05 August 202633 peakThursday 06 August 202639 peakFriday 07 August 202633 peakSaturday 08 August 202634 peakSunday 09 August 202643 peakMonday 10 August 202633 peakTuesday 11 August 202640 peakWednesday 12 August 202638 peakThursday 13 August 202649 peakFriday 14 August 202665 peakSaturday 15 August 202678 peakSunday 16 August 202693 peakMonday 17 August 202675 peakTuesday 18 August 202677 peakWednesday 19 August 202683 peakThursday 20 August 202666 peakFriday 21 August 202662 peakSaturday 22 August 202670 peakSunday 23 August 202668 peakMonday 24 August 202657 peakTuesday 25 August 202665 peakWednesday 26 August 202658 peakThursday 27 August 202657 peakFriday 28 August 202657 peakSaturday 29 August 202651 peakSunday 30 August 202657 peakMonday 31 August 202649 peak

September 2026

12 days as the curve, each the highest figure that day. Behind it, 285 hourly samples. Each dip is a night. Weekends are shaded.

01326405301 Sep03 Sep05 Sep07 Sep09 Sep11 SepTuesday 01 September 202640 peakWednesday 02 September 202644 peakThursday 03 September 202640 peakFriday 04 September 202641 peakSaturday 05 September 202641 peakSunday 06 September 202649 peakMonday 07 September 202640 peakTuesday 08 September 202635 peakWednesday 09 September 202637 peakThursday 10 September 202640 peakFriday 11 September 202635 peakSaturday 12 September 202634 peak

October 2026

Beauty Store Simulator was released on 10 Apr, 2026.

Not out yet.There is nothing to draw for this month.
Nothing here is interpolated or estimated; where a sample is missing the line is broken.

Game information

Updated 12 Sep 2026, 21:41 UTC
App ID
3969150
Last updated
13 Aug 2026 build 24711691
Developer
NovaraGames
Publisher
PlayWay S.A.
Release date
10 Apr, 2026
Platforms
WindowsmacOS
Download size
778 MB823 MB
Install size
948 MB1.04 GB
Genres
Casual, Indie, Simulation
Game modes
Single-player
Controller support
Unknown
Achievements
73

Features & support

Steam features

Steam AchievementsSteam CloudFamily Sharing

Controllers & input

Accessibility

Popular tags

SimulationLife SimImmersive SimJob Simulator3DCasualSingleplayerShop KeeperRealisticFirst-PersonManagementEconomyFemale ProtagonistDesign & IllustrationSandboxColorfulBuildingModernRelaxingBase Building
About this gameFull description from Steam
Beauty Store Simulator is a vibrant first-person simulation where you take on the role of a beauty mogul, managing your own beauty store empire. 💄 Cosmetics 💍 Jewelry 👗 Fashion 💅 Nail Care 💇‍♀️ Hair Salon 💆‍♀️ Spa 🎀 Accessories 🧴 Skincare 💅 Manicure & Pedicure 💋 Makeup Counter 👑 Luxury Goods 👜 Handbags 👠 Shoes 💎 Diamond Collection …and much more to discover as you build, customize, and expand your beauty business to become the ultimate beauty destination! Design your store, attract customers, and become the go-to beauty destination in NY CITY. Whether you're aiming to become a beauty mogul or simply enjoy managing a stylish boutique, Beauty Store Simulator lets you build your dream store and experience the exciting world of beauty retail in a fun, interactive environment. But the journey doesn’t stop there—Beauty Store Simulator now offers even more depth with enhanced management features: Boost your store’s visibility by collaborating with popular beauty influencers for live streaming events. Watch as traffic soars and sales spike with every successful broadcast! Hire janitorial staff to maintain a spotless shopping environment. A clean store not only pleases customers but also helps uphold your brand’s prestige. Thieves occasionally lurk among shoppers. Employ security personnel to deter pickpockets and prevent losses, ensuring a safe experience for everyone. Bring in restock assistants to keep shelves fully stocked and organized. Never miss a sale due to empty displays again! Hire assistant managers to handle checkout efficiently, reduce waiting times, and even upsell products—making every transaction smooth and profitable. Expand your store with hair salon services. Offer cuts, coloring, and styling to keep customers coming back. Promote your store with citywide video ads and flying billboards, boosting visibility and attracting more customers. Adapt to changing weather and time of day. Rain or shine, customer traffic varies, so plan your strategy accordingly. Take your beauty empire to the next level by expanding into hair salons, spa treatments, and more! As your beauty store flourishes, diversify your offerings and dominate the beauty industry. Whether you dream of becoming a beauty mogul or simply enjoy curating a stylish shopping experience, Beauty Store Simulator offers a fun, interactive, and richly detailed environment to build your dream store and dominate the world of beauty retail.
Content & age ratings2 regional ratings

Regional ratings

DEJUS12Linguagem imprópria
IGRS13Penggunaan bahasa
System requirementsMinimum and recommended hardware

Minimum

Minimum: Requires a 64-bit processor and operating system OS: Windows 10 or Greater Processor: Intel Core i5-4670 / AMD Ryzen3 1300X Memory: 8 GB RAM Graphics: NVIDIA GTX 1060 / AMD RX-480 DirectX: Version 11 Storage: 4 GB available space

Recommended

Recommended: Requires a 64-bit processor and operating system OS: Windows 10 or Greater Processor: Intel Core i5-13600K / AMD Ryzen5 9600X Memory: 16 GB RAM Graphics: NVIDIA GTX 2070 / AMD RX 6650 XT DirectX: Version 11 Storage: 4 GB available space

macOS

Minimum: OS: MAC OS X 10.15 + Processor: Intel 64-bit or Apple silicon Memory: 4 GB RAM Graphics: AMD RX 480 or Apple M1 Storage: 4 GB available space Recommended: OS: MAC OS X 10.15 + Processor: Intel 64-bit or Apple silicon Memory: 4 MB RAM Graphics: AMD RX 5500XT or Apple M3 PRO Storage: 4 MB available space

Linux

Minimum: Recommended:
Supported languages14 languages
LanguageFull audio
English
Simplified Chinese
French
Italian
German
Spanish - Spain
Russian
Turkish
Japanese
Traditional Chinese
Portuguese - Brazil
Portuguese - Portugal
Korean
Dutch

A blank audio cell means full audio was not marked in the returned language list.

Screenshots & trailersScreenshots and trailers
AchievementsTotal count and selected achievements

73 achievements in total.

Show selected achievements (may contain spoilers)
Beauty NewcomerAchievement
Beauty AdeptAchievement
Beauty StarAchievement
Beauty MasterAchievement
First CustomersAchievement
Growing PopularityAchievement
Packed HouseAchievement
Team BuildingAchievement
Roster ExpansionAchievement
Elite TeamAchievement

View all Steam achievements

8 developer announcements, Nov 2025 to Aug 2026 · times in UTC

August

  1. Beauty Store Simulator — Major Update Now Live! 💄✨

    Dear Store Owners, Thank you for your patience — THE MAJOR UPDATE is officially live!The reason this update took so long is that we've been working on something huge: A COMPLETE OVERHAUL of the game's CORE ENGINE. This was essentially a…

    Qianmo

April

  1. Update Patch Notes 1.0.4

    Hi Beauty Lovers,We’re excited to introduce a highly requested feature — Cloud Save is now available! ☁️Your progress can now be safely synced and accessed across devices, giving you a smoother and more flexible gameplay experience.Along…

    Patch notes
  2. Update Patch Notes 1.0.2

    Hi beauty lovers,We’ve just released a new update focused on stability improvements and bug fixes:✨ Changes & Fixes🔧 Fixed an issue where restockers would sometimes disable the “use unlabeled shelves” option💾 Added auto-save before exiting…

    Patch notes
  3. Update Patch Notes 1.0.1

    Hi Beauty Lovers,We’ve just rolled out a new update with several improvements and fixes:✨ Changes & Fixes📦 Improved stocking interaction — just click to open boxes💰 Fixed an issue where some products had negative profit🌍 Fixed incorrect…

    Patch notes
  4. Beauty Store Simulator OUT NOW!

    📢 Beauty lovers, it’s time!✨ Beauty Store Simulator is now officially available on Steam! 🚀After all the testing, feedback, and improvements from Demo and Prologue… we’ve finally reached this moment.The doors are open. Your store is…

    Qianmo

March

  1. The Wait Is Over!

    📢 Attention beauty lovers and future store owners!We can finally share the news many of you have been waiting for—✨ Beauty Store Simulator will officially launch on Steam on April 10, 2026! 🚀Over the past months we've been polishing the…

    Qianmo

February

  1. ✨ Beauty Store Simulator: Prologue Is Now Live!

    Hi Beauty Lovers,We’re happy to announce that Beauty Store Simulator: Prologue is now officially available on Steam!In the Prologue, you can experience the core gameplay of running your own beauty store — from stocking shelves and serving…

    Qianmo

November

  1. 🎉 Our Official Discord Server Is Now Live!

    Hi There, Beauty Lovers!We’re excited to announce that our official Discord community is now open!Join us to get the latest development updates, report bugs, share suggestions, and chat directly with our team.👉 Join our Discord:JION OUR…

    Qianmo

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